About Us
Hey there!

My name is Melissa and I'm the owner of GOODFORM Designs, a jewelry line of fun earrings for fun people. I started GOODFORM in 2020 half out of COVID-created, trapped-in-the-house boredom (I know you know what I'm talking about) and half out of a deep need to find fun earrings that weren't completely over the top. I spend my days working in a corporate setting as an epidemiologist and am always working to find the sweet-spot between self-expression and being the buttoned up professional gal that you're expected to be when working an office-based 9-5. I could never quite find the right jewelry to fit the bill - everything I found was either too extreme (and HEAVY!) or too boring and looked like something an English teacher would buy from a museum gift shop. Ultimately, I determined that if I couldn't find what I was looking for, I would just have to make it my gosh-darned self. And so GOODFORM was born!
My pieces live at the intersection of whimsy and practicality and are meant to inject a little bit of fun into your day. I strive to curate a collection that has a little something for everyone; some of my pieces are a little more conservative, focusing on fun colors or organic shapes, while others are a little more...out there, resembling fruit, planets, rainclouds, and even clowns.
Wanna know more? Wanna collab? Wanna tell me a good knock-knock joke? Reach out and we can get this party started.